The Bank for the Unbanked
We helped BPR Nusamba to rejuvenate its Brand concept and identity to meet its new market, to reach more younger audiences and those who are underserved in financial services, particularly in rural areas of Indonesia.
We are inspired by the concept of home for the Brand.
Home is generally a place where you are yourself and still be accepted, nurtured and taken care of. This kind of concept resonates with the Bank's aim to serve the underserved as partners, and moreover to help them grow financially without a sense of intimidation.
Momentum's Team in charge
Art Direction: Kevin
Designers: Kevin, Dika
Designers: Kevin, Dika
